Discount for online keys in summer?

[MikesCZ]

It's so sad that after the main season ends, all servers and cups are so empty.

Jussi - how about offering a discount for the 3 months sub during this time? I think that is quite safe bet from your point of view.

[Xinitiao]

And/or a free week for the Anniversary

On the other hand, people could just buy cheaper subs when they are on sale and activate them in winter...

[MikesCZ]

On the other hand, people could just buy cheaper subs when they are on sale and activate them in winter...

Good point. So it would need to be valid only for certain period to avoid this.